2018年自考《电子商务概论》试题库二

一、《电子商务概论》试题库－填空题

1．电子商务活动按其对象类型进行分类，可分为                            、                         
和                                               的电子商务。

2．本书中对电子商务的认识，可以概括为：                             为主，                         为辅。

3．电子商务发展的成功之路应具备三要素：                                                 、                               和                              。

4．我国企业电子商务的实施需要经历四个阶段：                                    、                                    、                             和                                       。

5．电子商务交易实体的组成包括：                                                 、                        和                                       。

6．我国电子商务所面临的主要问题包括：                                       、                                   、                               、                                      、                                和其它问题。

7．电子商务的交易过程可分为信息的交流、                                          、                                      、                                    和                                                     四个环节。

8．客户集成的概念是指将企业的生产与                                    有机地结合起来，根据                                          进行相应的生产，同时通过创新性的生产推动                          。

9．通常人们把市场分为三种形态：                                           、和                            。

10．           电子商务活动环境的变化，最重要的是                                              的变化。

11．计算网络就是                                           的产物。

12．计算机网络的发展，经历了                                          、                                             、                                           和                                                           四个阶段。

13．计算机网络必须有以下三部分组成：                                          、                                             、                                            。

14．计算机网络按传输技术分：                                   和                                              两类。

15．网络的拓朴结构是通过                                                  的几何关系来表现                                          ，反映出网络中                                    的结构关系。

16．局域网中主要的拓朴结构有：                                       、                               、                                              三种。

17．网络协议包括三部分：                            、                               、                         。

18．OSI模型共分七层，由底到顶分别是：物理层、                         、                                、传输层、                        、                                、应用层。

19．因特网是                                                                   的覆盖全球范围的广域网。

20．因特网的应用和服务主要包括四点：                                   、                               、                                       和WWW网络信息浏览服务。

21..电子邮件传输协议主要包括两个协议：                                、                                。

22.外购整体网络服务的方式主要有两种：                                               、                                                           。

23.电子商务系统的安全问题主要包括                                 、                               、                                                    、                                          和电子商务立法。

24.电子商务系统的安全控制要求中的主要安全要素有                                   、                                                    、                                          、                                、 不要否认性、                                            、 合法性。

25.加密技术可以分为两类：即                              和                                       。

26.用户身份认证的三种基本方式是：                                               、                                      和                                           。

27.一般说来，数字证书有三种类型：                                               、                                                    和                                                  。 （

28.数字时间戳包括：                                                          、                                                                         和                                                               共三个部分。

29.目前运用的数据恢复技术主要有：                                        、                                             和                                               。

30.鉴别机制可以采用的方式有：                                        、                               和                                                     等多种。

31.企业的宏观分析主要包括                                        、                                      、                                              和                                    。

32.企业的微观分析主要指对                                        、                                      、                                              、                                   和                                       进行分析。

33.资源配置是指企业                                             ，为企业的特殊能力，资源配置的好坏会极大地影响企业实现自己目标的程度。

34. 竞争优势是指                                       

35.企业的协同作用可分为四类：                                        、                                                        、                                           和                                              。

36.企业在网络环境下可以采取三种基本竞争战略：                                       、                                                           和                                                               。

37.目标集中型战略有                                   、                                             和                                                           三种模式。

38.企业使命是企业管理者确定的                                                                          。

39.网络经营的市场定位可分为网络经营的                          定位和                         定位。

40.企业网络经营发展战略可分为                                       、                               、                                              、                                    、                                       。

41.市场调查的步骤：                                   、                                             、                                                        、                                                  。

42.按市场调查的信息来源划分为以分两大类：                                                     、                                                                        。

43.一般来说，网络调研的对象可分为三类：                                                 、                                                    、                                            。

44.市场预测遵循的基本原则有：                                                                          、                                                    、                                                     。

45.目前较为通行的三种网络营销理论是：                                                            、                                                    、                                                           。

46.网络产品策略包括：                                              、                                             、                                                          三个方面。

47.网络营销是以                                    为基础、借助                                          ，来实现营销目标的商务活动，是                                                         等综合因素促成的；是                                                              。

48.网络营销其存在的基础是                                                                                 以人为本按需定制的网络虚拟社区。

49.网络营销中的企业竞争可以说是                                                               。

50.网络营销的价值在于                                                            ，                                                                                。

51.                                                                        是控制营销活动的前提。

52.E＿mail的最大特点是                                                          。

53.网络营销管理是网络营销                                              、                                      、                                       、                                    、                                等活动的总称。

54.网上支付是以                                    为基础，以                                       为媒介，以                                              为手段，以                                              形式存储在银行的计算机系统中，并通过计算机网络系统以                                 的货币。

55.电子货币最大的问题就是                                                      。

56.基于信用卡的支付有四种模式，即                                                                          、                                                                、                                                    、                                                                  。

57.SET协议规范所涉及的对象有：消费者、在线商店、                                       、                                                    、                                                        、

58.SET使用的安全措施有对称密钥系统、公钥系统、                                          、                                                    、                                                        、双重签名、                                                              等技术。

59.数字现金的属性有四个，即                                   、                                      、                                                    、                                                     。

60.支付网关是                                                                          ，其主要作用是完成两者之间                                                                        ，以保护银行内部网络的安全。

61.网络银行的核心问题是                                                  。

62.信用卡的基本功能主要表现在                                       、                                      、                                                   三种功能。

63.目前国内外一些银行在网上实现的服务大体可分为三类，即                            、                                                    、                                                  。

64.智能卡的应用范围包括                                   、                                             、                                                          。

65.网络贸易就是                                    通过以                                             在                                                     之间完成的商品生产                                           的贸易方式。

66.采购面临的主要问题之一是                                                  。 对供应商的审查主要在                              、                              、                                三方面。

67.大批量生产是                                                        为基础的，而订单生产是以                                                                           为基础的。

68.电子征税包括                                   、                                       两个方面。

69.与传统贸易相比，网络贸易具有以下特点：                                                     、                                                      、                                                                  、                                                    和                                                   。

70.电子政府的特征有：                                              、                                             、                                                  、                                                           和                                                     。

71.电子商务的交易过程分为信息的交流、                                、                         、                                      、和                                 五个环节。