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2018年自考《电子商务概论》试题库二

2018-04-23 17:02:54  来源:中国教育在线

2018年自考《电子商务概论》试题库二

一、《电子商务概论》试题库-填空题

1.电子商务活动按其对象类型进行分类,可分为                                                     
                                               的电子商务。

2.本书中对电子商务的认识,可以概括为:                             为主,                         为辅。

3.电子商务发展的成功之路应具备三要素:                                                                                                              

4.我国企业电子商务的实施需要经历四个阶段:                                                                                                                                            

5.电子商务交易实体的组成包括:                                                                                                                

6.我国电子商务所面临的主要问题包括:                                                                                                                                                                               和其它问题。

7.电子商务的交易过程可分为信息的交流、                                                                                                                                                                         四个环节。

8.客户集成的概念是指将企业的生产与                                    有机地结合起来,根据                                          进行相应的生产,同时通过创新性的生产推动                          

9.通常人们把市场分为三种形态:                                           、和                            

10.           电子商务活动环境的变化,最重要的是                                              的变化。

11.计算网络就是                                           的产物。

12.计算机网络的发展,经历了                                                                                                                                                                                             四个阶段。

13.计算机网络必须有以下三部分组成:                                                                                                                                   

14.计算机网络按传输技术分:                                                                                 两类。

15.网络的拓朴结构是通过                                                  的几何关系来表现                                          ,反映出网络中                                    的结构关系。

16.局域网中主要的拓朴结构有:                                                                                                                    三种。

17.网络协议包括三部分:                                                                                    

18.OSI模型共分七层,由底到顶分别是:物理层、                                                         、传输层、                                                        、应用层。

19.因特网是                                                                   的覆盖全球范围的广域网。

20.因特网的应用和服务主要包括四点:                                                                                                         和WWW网络信息浏览服务。

21..电子邮件传输协议主要包括两个协议:                                                                

22.外购整体网络服务的方式主要有两种:                                                                                                          

23.电子商务系统的安全问题主要包括                                                                                                                                                              和电子商务立法。

24.电子商务系统的安全控制要求中的主要安全要素有                                   、                                                                                                                              、 不要否认性、                                            、 合法性。

25.加密技术可以分为两类:即                                                                     

26.用户身份认证的三种基本方式是:                                                                                                                                

27.一般说来,数字证书有三种类型:                                                                                                                                                     。 (

28.数字时间戳包括:                                                                                                                                                                                                  共三个部分。

29.目前运用的数据恢复技术主要有:                                                                                                                                    

30.鉴别机制可以采用的方式有:                                                                                                                            等多种。

31.企业的宏观分析主要包括                                                                                                                                                                

32.企业的微观分析主要指对                                                                                                                                                                                                      进行分析。

33.资源配置是指企业                                             ,为企业的特殊能力,资源配置的好坏会极大地影响企业实现自己目标的程度。

34. 竞争优势是指                                       

35.企业的协同作用可分为四类:                                                                                                                                                                                         

36.企业在网络环境下可以采取三种基本竞争战略:                                                                                                                                                                 

37.目标集中型战略有                                                                                                                                           三种模式。

38.企业使命是企业管理者确定的                                                                          

39.网络经营的市场定位可分为网络经营的                          定位和                         定位。

40.企业网络经营发展战略可分为                                                                                                                                                                                               

41.市场调查的步骤:                                                                                                                                                                                          

42.按市场调查的信息来源划分为以分两大类:                                                                                                                             

43.一般来说,网络调研的对象可分为三类:                                                                                                                                                 

44.市场预测遵循的基本原则有:                                                                                                                                                                                   

45.目前较为通行的三种网络营销理论是:                                                                                                                                                                           

46.网络产品策略包括:                                                                                                                                                     三个方面。

47.网络营销是以                                    为基础、借助                                          ,来实现营销目标的商务活动,是                                                         等综合因素促成的;是                                                              

48.网络营销其存在的基础是                                                                                 以人为本按需定制的网络虚拟社区。

49.网络营销中的企业竞争可以说是                                                               

50.网络营销的价值在于                                                                                                                                            

51.                                                                        是控制营销活动的前提。

52.E_mail的最大特点是                                                          

53.网络营销管理是网络营销                                                                                                                                                                                               等活动的总称。

54.网上支付是以                                    为基础,以                                       为媒介,以                                              为手段,以                                              形式存储在银行的计算机系统中,并通过计算机网络系统以                                 的货币。

55.电子货币最大的问题就是                                                      

56.基于信用卡的支付有四种模式,即                                                                                                                                                                                                                                                                

57.SET协议规范所涉及的对象有:消费者、在线商店、                                                                                                                                                   

58.SET使用的安全措施有对称密钥系统、公钥系统、                                                                                                                                                      、双重签名、                                                              等技术。

59.数字现金的属性有四个,即                                                                                                                                                                                  

60.支付网关是                                                                          ,其主要作用是完成两者之间                                                                        ,以保护银行内部网络的安全。

61.网络银行的核心问题是                                                  

62.信用卡的基本功能主要表现在                                                                                                                                三种功能。

63.目前国内外一些银行在网上实现的服务大体可分为三类,即                                                                                                                                  

64.智能卡的应用范围包括                                                                                                                                          

65.网络贸易就是                                    通过以                                                                                                  之间完成的商品生产                                           的贸易方式。

66.采购面临的主要问题之一是                                                  。 对供应商的审查主要在                                                                                            三方面。

67.大批量生产是                                                        为基础的,而订单生产是以                                                                           为基础的。

68.电子征税包括                                                                          两个方面。

69.与传统贸易相比,网络贸易具有以下特点:                                                                                                                                                                                                                                                                                    

70.电子政府的特征有:                                                                                                                                                                                                                                                             

71.电子商务的交易过程分为信息的交流、                                                         、                                      、和                                 五个环节。

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