全国2017年10月高等教育自考电子商务英语试题

课程代码:00888

自考真题：2017年10月自考真题及答案汇总 | 2017年4月自考真题及答案汇总

请考生按规定用笔将所有试题的答案涂、写在答题纸上。

选择题部分

注意事项：

1.答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔 填写在答题纸规定的位置上。

2.每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动，用橡 皮擦干净后，再选涂其他答案标号。不能答在试题卷上。

一、单项选择题:本大题共10小题,每小题1分，共10分。在每小题列出的备选项中只有一项 是最符合题目要求的,请将其选出。

1. To snag new customers and keep the old ones remembering you vividly, seriously plan to launch a newsletter, and send it to all prospects and customers on a ______basis.

A. seldom B. accidental C. regular D. long

2. A computer______ is someone who tries to break into computer systems, especially in order to get secret information.

A. worker B. technician C. repairman D. hacker

3. Credit cards can be handy---they mean you do not have to carry large sums of_____ .

A. notes B. bills C. cash D. coins

4. A high degree of expertise is ______for this stage of the manufacturing process.

A. requiring B. required C. require D. to require

5. Users can transfer data from a computer______ an iPhone with a click of the mouse.

A. to B. with C.for D.at

6. We went there early____get good seats.

A. as well as B. as soon as C. so as to D. so that

7. California， along with Florida and Hawaii， is among the most popular_______ tourist destinations.

A. UK B. Hong Kong C. UN D. US

8. The terms of an agreement， treaty， or other arrangement are the_______that must be accepted by the people involved in it.

A. words B. lists C. suggestions D. conditions

9. If you plan to collect sensitive ______from your customers, you should use security systems like SSL.

A. inform B. informing C. informative D. information

10. You should design a friendly website. The fewer clicks needed to order, _________, Try to make the login process minimal, and only keep the most relevant fields mandatory.

A. the slower B. the further C. the better D. the longer

二、阅读理解:本大题共10小题,每小题2分，共20分。 本部分有三篇短文，每个问题有四个选项，请选择一个最佳答案，将其选出并将答题卡 (纸)的相应代码涂黑。错涂、多涂或未涂均无分。

Passage 1

Like hundreds of other young people of all countries who take part in our language courses，you can make the most of your holidays by studying French in an interesting way and，at the same time，discover one of France’s most beautiful areas------Nice!

Our summer course lasts 3 weeks in July and August. You’re welcome to come at any time between July and August 6. You can choose to stay at a host family, but we suggest you stay at our international summer camp. It makes it easy to meet other people and make new friends. What’s more，you can have your classes in the same building which is close to the beach! A free bus service brings you to and from classes if you are living in a French host family or enables you to get into the centre of town if you are living at the summer camp.

Whenever you choose to come, we’ll organize short trips, parties, sports and other activities and motivate you to speak French.

Your stay in Nice will therefore not only be an educational one, but also an enjoyable experience. Besides offering you many opportunities to meet other people from different cultures, we will do everything to make sure your stay will be unforgettable!

11. How long is the summer course?

A. Two months. B. Three weeks.

C. One month. D. Eight weeks.

12. According to the passage, they suggest the students stay__________during the study.

A. at the summer camp B. in the hotel

C. at their friends’ homes  D. in the centre of town

13. During the course，students can___________.

A. travel all over France  B. never leave the camp

C. learn French and make friends  D. swim alone in the sea

14. What you’ve read above is most probably_______.

A. a travel diary B. an advertisement

C. an introduction to France  D. a piece of news

Passage 2

Imagine a customer visiting your website for the first time. He’s on the verge of buying a product or using a service when something on your site confuses him. He doesn’t know how to proceed. Sure, he can get help via email or a list of answers to frequently asked questions, but he wants a live person to assist him. If you don’t provide this option, you’ll likely lose that customer. And a toll-free telephone number often won’t do the trick，because the typical customer has only one home phone line，accesses the Web through it，and won’t gladly log off Internet to call for help.

Many companies are enhancing their sites with support features that allow real — time communication over the Internet. The tools available range from text chat to page pushing, Voice over IP (VoIP)，shared browsing, call —back technology, or a combination. In most cases, you needn’t install a new set of servers to handle these solutions. Several vendors offer these tools as hosted services，for which you pay a monthly fee，and add a few lines of HTML to the code for your

15. The writer suggests that you should offer ______to assist the customer on the website.

A. FAQs, chatting records，and home address

B. email address, home address, and company address

C. email address, FAQs, and help from a live person

D. web address，company address and personal information

16. The underlined word enhancing in the first line of the second paragraph is closest in meaning to ______.

A. improving B. reducing C. saving D. confusing

17.Text chat,page pushing,Voice over IP(VoIP),shared browsing , and call-back technology 　are some kinds of ____.

A. tools for repairing computers B. online real-time communication

C. technology combinations D. solution handling problems

Passage 3

One project to overcome the limitations of the existing search engines is the EuroSearch project. EuroSearch is a federation of national search engines which gives much better results and is more suited to the challenges of the multilingual and multicultural global Internet. The founding members are national search engines from Italy, Spain and Switzerland. The multilingual approach allows a query to be entered in the preferred language of the researcher and the search engine takes care of the search on the search engines in the other languages.

Every national site that is part of the federation remains in the country of origin and is maintained by native speakers who will ensure that the search works in their own language. At the same time，the EuroSearch framework tries to remain open to other countries and services who would like to become part of the initiative.

18. To put it briefly, this project wants to serve __________.

A. people from Italy, Spain and Switzerland B. people who know many languages

C. most people in the world D. the founding members

19. The popular Chinese name for a search engine is .

A.搜索引擎 B.搜索发动机 C.搜查引擎 D.搜查发动机

20. Every national site that is part of the federation _________ .

A. will be maintained by the headquarter

B. will remain in the original country

C. will refuse non—native speakers

D. will move to a fixed place and work together

三、完形填空(一)：选择最佳答案完成句子:本大题10小题,每小题1分，共10分。 在每小题列出的四个备选项中只有一个是符合题目要求的，请将其选出并将答题卡(纸)的 相应代码涂黑。错涂、多涂或未涂均无分。

How can we practice our spoken English?

I think the first and the most important thing is to believe__21 . You should always be full of confidence or you 22_ be able to improve your English. You should often encourage youeself .“Come on, don’t be afraid!” You should never lose heart and never give up.

Maybe you are afraid of losing face，but you should think since we are students and we’re 23 ，there’s no need to worry 24 anything. You must always be active in practice. There’s no problem that your pronunciation and intonation (语调)can’t be as good 25 the native people because we are Chinese, and we don’t have chances to live 26 foreign countries and talk with the people there. But you must know that the main way to study English is to make ourselves understood and 27 other people. You should believe that native speakers will not laugh at you.　28 your they will encourage you. So if you are brave enough you’ll certainly make rapid progress 29 English.

30 be shy or afraid! Just have a try.

21. A. itself B. yourself C. themselves D. myself

22. A. can’t never B. are never C. will D. will never

23. A. learning B. saying C. doing D. teaching

24. A. / B. to C. for D. about

25. A. so B. with C. as D. that

26. A. to B. for C. in D. about

27. A. to be understood B. understand C. understood D. understanding

28. A. So B. Instead C. Or D. Nor

29. A. speaking B. speech C. spoken D. spoke

30. A. Don’t B. Not C. No D. Do

非选择题部分

注意事项：

用黑色字迹的签字笔或钢笔将答案写在答题纸上,不能答在试题卷上。

四、完形填空(二)：在下列课文片段中按中文意思提示填入遗漏的词：本大题共5小题，每小 题1分，共5分。

Ten years ago, a French —bom software 31 (工程师)living in California took time out from his Silicon Valley day - job to 32 (创造)a new kind of online 33 (贸易，销售) system. Pierre Omidyar was just 28 when he sat down over a long holiday weekend to 34 (写)the original computer code for what eventually 35 (成为)an Internet super—brand----the auction site eBay.

五、根据给出的汉语词义和规定的词性写出相应的英语单词，该词的第一个字母已经给出，每 条短线上写一个字母:本大题共10小题，每小题1分，共10分。

36.企业 n. e_________

37.在线地，联网地adv. o_____

38. 内部的adj. i_______

39.利益，获益n./v. b______

40.客户，当事人n. c_____

41.消费者n. c_______

42.买，购买v. p_______

43.小路，路线n. p___

44.批发的，整批卖的adj. w________

45.操作员，接线员n. o_______

六、给出下列单词或术语的汉语意义:本大题共20小题，每小题1分，共20分。

46. e—business plan    47. marketing strategy

48. opportunity     49. potential customer

50. physical store    51. focus on

52. market analysis    53. consist of

54. mission statement    55. number of employees

56. current investors    57. a concise summary

58. organizational structure   59. products and services

60. shopping online   61. buying habits

62. sales channel    63. funding request

64. set up    65. place the order

七、根据句子的意思将括号中的词变成适当的形式:本大题共5小题，每小题1分，共5分。

66. You should know what’s ______________( go) on in the market before you enter.

67. Success in the online marketplace is never an __________( assure) outcome.

68. Anyone who is not _____( qualify) for his or her job should be categorized “ off—staff”.

69. If the package is __________(wrap) well, we assume the contents are also wonderful.

70. The thieves must have deliberately_______ (trigger) the alarm and hidden inside the house.

八、英译汉：阅读下面的短文，然后把画线的句子翻译成汉语:本大题共5小题分紂 共10分。

The paradox of marketing in an e-business environment is that it’s more complex than marketing directly to consumers，and yet fundamentally the same. (71) The basic* equation hasn’t changed: you have a product or service to sell and you need to convince someone to buy it. In a retail environment，that’s where the story often ends ： getting to a sale is the focus and point of marketing. That’s not true in an e-business environment.

(72) There are so many e-business marketing strategies and there are just as many business marketing strategies offline. But the benefit of online marketing is that you can monitor and measure your marketing efforts and results in near real time. Focus on the best online market strategies when you create your internet marketing plan.

The following are some of the most effective marketing strategies online ：

　(73 ) Create a high quality website that offers excellent information and resources to those visiting the site.

Execute effective performance marketing campaigns. (74) You can actually target potential customers based on the keywords they search for.

Don’t underestimate the value of quality links.

Showcase your expertise in forums，groups，and social networks.

(75 ) Email marketing is an absolutely essential e-business marketing strategy. And if employed effectively, opt—in email marketing campaigns can steer sales and traffic to your business greatly.

Creating your own affiliate program is arguably the most effective way of growing your business and sales online.

九、汉译英：请把下面的汉语句子翻译成英语:本大题共5小题,每小题2分，共10分。

76.为了更好地保护你的电脑,你要经常更新防火墙。

77.电子商务将会长久地存在。我们要学会适应它。

78.电子商务和移动商务之间的差距正在缩小。

79.这个软件会帮助你的电脑运行得更快。

80.我打算开一家网店销售鞋、包和女士时装。